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Stones of Virtue

Stones of Virtue began in Perth, Western Australia, not as a perfectly planned business — but as something built from intuition, curiosity, and a desire to create a life with more meaning, freedom, and balance.

I’m Taylor, the founder behind Stones of Virtue. Like many people, my journey into crystals started during a time of personal growth and self-reflection. I was drawn to them not just for how they looked, but for how they felt — grounding, calming, supportive. They became small tools I’d reach for during moments of stress, uncertainty, or when I simply needed to slow down and reconnect with myself.

What started as a personal interest quickly grew into something more.

How It Started

Stones of Virtue officially launched in 2022, with a very small collection and a lot of learning along the way. At the time, I had recently lost my job and was navigating a huge period of change. I had a few crystals, a vision, and a strong feeling that I wanted to build something on my own terms.

In the early days, orders were packed from my dining table. There was no warehouse, no big team, just long nights, early mornings, and a genuine excitement every time an order came through. As the business grew, so did my confidence that this was something worth building properly.

Shortly after starting Stones of Virtue, I found out I was pregnant with my first child. That moment completely reshaped my priorities. It made me deeply aware that I didn’t just want a business, I wanted a life that allowed presence, flexibility, and purpose.

Stones of Virtue became part of that vision.

What We Stand For

At its core, Stones of Virtue is about supporting people through real life — not perfection, not bypassing hard moments, and not unrealistic ideals.

I don’t believe crystals “fix” everything. What I do believe is that they can act as grounding tools — reminders to pause, to breathe, to reconnect with yourself, and to approach life with a little more intention and self-awareness.

Our approach is intentionally grounded. We focus on:

  • Emotional support
  • Mindset and self-reflection
  • Calm, balance, confidence, and clarity
  • Crystals as both meaningful tools and beautiful pieces for your space

Whether someone is drawn to a piece for its energy, its symbolism, or simply because they love how it looks — that choice is valid here.

There’s no pressure to believe anything specific. Stones of Virtue is about meeting people where they are.

Quality & Curation

Every crystal stocked at Stones of Virtue is personally selected. I’m incredibly particular about quality, appearance, and feel — because I know how disappointing it is to receive something that doesn’t match expectations.

We prioritise:

  • High quality, natural crystals
  • Pieces with strong visual appeal and presence
  • Honest descriptions and clear imagery
  • A curated range rather than overwhelming quantity

Many of our customers collect crystals as part of their home, workspace, or personal rituals — so how a piece looks and feels matters just as much as what it represents.

Based in Perth, Shipping Australia-Wide

Stones of Virtue is proudly based in Perth, Western Australia. Every order is packed with care from our Perth-based space and shipped Australia-wide.

While we’ve grown over the years, we’ve stayed intentionally hands-on. Orders are still packed thoughtfully, and every piece that leaves us has been chosen with care.

We’re incredibly grateful to have built a community of customers across Australia who return, collect, and trust us to be part of their space and their journey.

More Than a Crystal Shop

Stones of Virtue has grown alongside my life — through motherhood, business growth, and personal evolution. Today, it represents more than just crystals.

It’s about:

  • Choosing presence over pressure
  • Finding calm in everyday moments
  • Creating a life that feels aligned, not rushed
  • Surrounding yourself with things that support how you want to feel

Whether you’re here to find a crystal that resonates, a piece that completes your space, or something that supports you through a season of change — you’re welcome here.

Thank you for being part of Stones of Virtue.

— Taylor 🤍