PRIVACY POLICY

PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.stonesofvirtue.com.au (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the pages or products you view, referral sources, and how you interact with the Site. We refer to this information as Device Information.

We collect Device Information using the following technologies:

  • Cookies – data files placed on your device that may include an anonymous unique identifier. Learn more at http://www.allaboutcookies.org.

  • Log files – track actions occurring on the Site and collect data such as IP address, browser type, referring pages, and timestamps.

  • Web beacons, tags and pixels – electronic files used to understand how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information including your name, billing address, shipping address, payment details, email address and phone number. We refer to this information as Order Information.

When we refer to Personal Information, we mean both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Fulfil orders placed through the Site (including payment processing, shipping, and order confirmations)

  • Communicate with you about your order or account

  • Screen orders for potential risk or fraud

With your consent or where permitted by law, we may also use your Personal Information to:

  • Send marketing or promotional communications via email and SMS

  • Notify you about product launches, early access, special offers, and updates

  • Provide information or advertising relating to our products or services

We use Device Information to help screen for fraud and to improve and optimise our Site, including analysing customer behaviour and assessing the effectiveness of our marketing campaigns.

EMAIL MARKETING

By providing your email address, you consent to receive marketing emails from Stones of Virtue relating to promotions, product launches, special offers and updates, where permitted by law.

You can unsubscribe from email marketing at any time by using the unsubscribe link included in our emails or by contacting us directly.

SMS MARKETING

By providing your mobile phone number, you consent to receive SMS messages from Stones of Virtue relating to promotions, product launches, early access, special offers and updates, where permitted by law.

SMS messages may be sent using a third-party messaging provider. You can opt out of receiving SMS marketing at any time by replying STOP to any message or by contacting us directly. We will honour all opt-out requests within a reasonable timeframe in accordance with applicable Australian laws.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us operate our business and provide our services.

For example:

We may also share Personal Information where required to comply with applicable laws and regulations, respond to lawful requests, or protect our legal rights.

BEHAVIOURAL ADVERTISING

We may use your Personal Information to provide targeted advertising or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising via:

DO NOT TRACK

Please note that we do not alter our Site’s data collection practices when we receive a “Do Not Track” signal from your browser.

YOUR RIGHTS

If you are a resident of Australia, the European Union or another jurisdiction with applicable data protection laws, you may have the right to access, correct, update or request deletion of your personal information.

To exercise these rights, please contact us using the details below.

DATA RETENTION

We retain Order Information for our records unless and until you request that this information be deleted, subject to legal and accounting requirements.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations. Any updates will be posted on this page.

CONTACT US

For more information about our privacy practices, questions, or complaints, please contact us at:

Email: info@stonesofvirtue.com.au
Location: Perth, WA, Australia

Stones of Virtue

Stones of Virtue began in Perth, Western Australia, not as a perfectly planned business — but as something built from intuition, curiosity, and a desire to create a life with more meaning, freedom, and balance.

I’m Taylor, the founder behind Stones of Virtue. Like many people, my journey into crystals started during a time of personal growth and self-reflection. I was drawn to them not just for how they looked, but for how they felt — grounding, calming, supportive. They became small tools I’d reach for during moments of stress, uncertainty, or when I simply needed to slow down and reconnect with myself.

What started as a personal interest quickly grew into something more.

How It Started

Stones of Virtue officially launched in 2022, with a very small collection and a lot of learning along the way. At the time, I had recently lost my job and was navigating a huge period of change. I had a few crystals, a vision, and a strong feeling that I wanted to build something on my own terms.

In the early days, orders were packed from my dining table. There was no warehouse, no big team, just long nights, early mornings, and a genuine excitement every time an order came through. As the business grew, so did my confidence that this was something worth building properly.

Shortly after starting Stones of Virtue, I found out I was pregnant with my first child. That moment completely reshaped my priorities. It made me deeply aware that I didn’t just want a business, I wanted a life that allowed presence, flexibility, and purpose.

Stones of Virtue became part of that vision.

What We Stand For

At its core, Stones of Virtue is about supporting people through real life — not perfection, not bypassing hard moments, and not unrealistic ideals.

I don’t believe crystals “fix” everything. What I do believe is that they can act as grounding tools — reminders to pause, to breathe, to reconnect with yourself, and to approach life with a little more intention and self-awareness.

Our approach is intentionally grounded. We focus on:

  • Emotional support
  • Mindset and self-reflection
  • Calm, balance, confidence, and clarity
  • Crystals as both meaningful tools and beautiful pieces for your space

Whether someone is drawn to a piece for its energy, its symbolism, or simply because they love how it looks — that choice is valid here.

There’s no pressure to believe anything specific. Stones of Virtue is about meeting people where they are.

Quality & Curation

Every crystal stocked at Stones of Virtue is personally selected. I’m incredibly particular about quality, appearance, and feel — because I know how disappointing it is to receive something that doesn’t match expectations.

We prioritise:

  • High quality, natural crystals
  • Pieces with strong visual appeal and presence
  • Honest descriptions and clear imagery
  • A curated range rather than overwhelming quantity

Many of our customers collect crystals as part of their home, workspace, or personal rituals — so how a piece looks and feels matters just as much as what it represents.

Based in Perth, Shipping Australia-Wide

Stones of Virtue is proudly based in Perth, Western Australia. Every order is packed with care from our Perth-based space and shipped Australia-wide.

While we’ve grown over the years, we’ve stayed intentionally hands-on. Orders are still packed thoughtfully, and every piece that leaves us has been chosen with care.

We’re incredibly grateful to have built a community of customers across Australia who return, collect, and trust us to be part of their space and their journey.

More Than a Crystal Shop

Stones of Virtue has grown alongside my life — through motherhood, business growth, and personal evolution. Today, it represents more than just crystals.

It’s about:

  • Choosing presence over pressure
  • Finding calm in everyday moments
  • Creating a life that feels aligned, not rushed
  • Surrounding yourself with things that support how you want to feel

Whether you’re here to find a crystal that resonates, a piece that completes your space, or something that supports you through a season of change — you’re welcome here.

Thank you for being part of Stones of Virtue.

— Taylor 🤍